All of the ads are different, and each is shown in the accompanying photos, to give you a full idea of their appearance.

The ads tout the Santa Fe’s routes “Through the colorful Southwest,” aboard the Super Chief, the El Capitan, San Francisco Chief, and other lines, with “the most luxurious coach service in America,” “the world’s largest fleet of Streamliners,” and offering the Pleasure Dome, “the only Dome car between Chicago and Los Angeles.” Over twenty of them mention that the Santa Fe features Fred Harvey dining cars.

Some of the ads mention attractions travelers will witness while going through the “Land of the Pueblos.”. Two note, “There’s only one Grand Canyon. . . . There’s only one railroad entering this National Park. It’s the Santa Fe—and its Pullmans take you direct to the South Rim the year round.”

Another promotes this perk: “A real Zuni Indian guide tells you stories and legends of the Southwest. This is only one of the exciting adventures you enjoy as you cross New Mexico on a Santa Fe trip between Chicago and Los Angeles. You’ll meet him on the westbound El Capitan and the eastbound Super Chief.”

And ads from 1942 and 1943 praise the Santa Fe railroad’s role in the defense efforts during World War II, saying, “No nation that does not possess efficient mass transportation can hope to win a modern war. In America that mass transportation job is squarely up to her railroads. . . . That war train is ready to roll. . . . on the Santa Fe, movements essential to the war effort are topping the greatest transportation job in all our history.”